This article from Digital Trends describes how the “father of the internet”, Tim Berners-Lee, is trying to “de-centralize” the world-wide web, that is, take power back from a handful of companies who basically dominate huge portions of web activity and expropriate user’s personal data for their own private profits.

This is the essence of “antidisambiguation,” a word which seems unnecessarily convoluted until we understand what it is expressing –

Ambiguation refers to the diffusion of a technology’s power across a wide spectrum of society. Disambiguation refers to corporate attempts to seize advantage of the technology and “lock it in” in order to capitalize on it. Antidisambiguation then, has the distinct meaning of thwarting the strategies of disambiguation.

It is an essential feature in the fight for our future.

 

Digital Trends article:

How the father of the World Wide Web plans to reclaim it from Facebook and Google